PlayShifu to boost Indian manufacturing and help fuel local ‘toyconomy’

The Indian early learning toy company, PlayShifu is boosting its local manufacturing capacity for in-house consumption as well as exports, the latest move from a firm eyeing a new stage of growth following the $17 million its raised in series B funding earlier this year.

As well as meeting local demand, PlayShifu’s India manufacturing is already exporting to international markets which include the US, UK, Canada, Japan and certain regions in the EU. The company’s aim is to contribute to India’s growing ‘toyconomy’, the focus of a major push from the Indian government to position the nation as a major player in the world’s toy industry.

PLayShifu currently has two product lines in Orboot and Plugo, both selling in India. Orboot globes were first launched in 2017 and have since been manufactured in India and exported in order to meet international demand.

With a current capacity of 10,000 units a month of Orboot from India, PlayShifu is planning to scale up to 20,000 units a month.

Meanwhile, the has been ‘significant demand’ for Plugo, both in the national and international markets. The brand now aims to reach a capacity of producing 30,000 units a month of Plugo from the Indian manufacturing facility.

Dinesh Advani, co-founder of PlayShifu, said: “We take pride in being an Indian early learning toy brand that not only manufactures in India but is winning hearts across more than 35 international markets and growing. To take the initiative further and to contribute to the government push for Toyconomy in the nation, we are planning to scale up the manufacturing of our existing product lines in India.

“Adding to it, we are also planning to introduce Tacto into the Indian market later this year.

“The government’s Toyconomy campaign is welcome news for the industry and PlayShifu as a brand will continue to try and contribute to this initiative in the best possible manner we can.”

PlayShifu’s products are developed in-house with the help of its home grown team that owns every part of the process, from designing to development and prototyping. The firm is expected to begin manufacturing its Tacto game in India within the next quarter.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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