Magic Box Toys – the team behind collectable brands Gogo’s Crazy Bones and Zomlings, is extending its SuperThings brand with the launch of SuperThings Kazoom Kids next month.
A new series of heroes and villains with all the ability of the SuperThings, the range will feature 80 new collectable characters, a selection of accessories, and a toy line for kids to get their hands when product hits shelves from August 20th this year.
Kazoom Kids follows in the footsteps of SuperThings Power Machines which achieved the number one spot in Share of Units and number two in Value for Action Figures according to NPD data.
Collectors will be able to expand their SuperThings world with new 90p blind bags, some of which contain rare gold and silver characters or the Ultra Rare Sparky to add to the collectability. In addition, there will be eight Super Jets to collect, with pull back function and an RRP of £3.00.
New for the series are Kazoom Kids characters – six figures armed with secret weaponry which also come with their SuperThing alter ego. Kids can choose between ice cream, pizza, trash, starberry, pinata and candy and build their Kazoom team.
Magic Box have also developed great value added packs including the blister four pack (RRP £8.00) and ten packs (RRP £10.00), a Starter Pack (RRP £5.00) and the Mega Pack (RRP £5.50).
Complimenting the collectible series will be a toy range, designed to enhance the world of SuperThings for fans.
Cactus Team and Balloon Team play-sets contain an exclusive Kid Kazoom, three exclusive SuperThings, either a Spike Roller Vehicle or Balloon Boxer vehicle and two Side Car Blaster Jets and will each retail for £20. Meanwhile, the Training Tower is a unique play-set with which Kazoom Kids can learn to fly, shoot, box, and fight like SuperThings.
The launch of Kazoom Kids will be supported by an extensive Marketing and PR campaign, including a 1000+ TVR TV advertising programme, strong social media presence and in-store theatre and merchandising options to support retail partners.
In addition, a specific You Tube advertising campaign will launch on August 20 with an expected 10 million+ impressions. New Webisodes for the Kazoom Kids series will launch on the SuperThings YouTube Channel from launch.