ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
EPOCH has launched a new Sylvanian Families summer staycation window competition for its independent retailers throughout July, in a show of support through what the firm expects to be ‘a busy shopping period,’ fuelled by people choosing to stay at home this year.
As part of the initiative, EPOCH will be supplying retailers of its Sylvanian Families brand with a full POS window pack that includes items such as 3D cubes and hanging banners, in a bit to encourage indie toy shops to get creative with their staycation-themes store windows.
Pictures of the stores’ windows will be posted to Instagram throughout July, tagging @sylvanianfamilies_uk and using the hashtag #SylvanianStaycation, wiht retailers standing the chance to win a host of prizes, including the new Sylvanian Families Picnic Van and Cosy Cottage Starter Home.
Suzie Howes, marketing manager at EPOCH making toys, said: “We’re thrilled to launch the Sylvanian Families staycation competition, supporting our independent retailers throughout what we expect to be a busy shopping period, especially with more of us deciding to holiday at home this year.
“Lockdown restrictions may have eased, but consumers are shopping local more than ever before; it’s important we support our retailers in new and exciting ways to encourage customers back through their doors.”
