Animagic, the 12 year strong brand from Vivid, is welcoming a new mother and baby duo this autumn/winter in the shape of Tiki and Toko, a pair of interactive feature plush gorillas who are already proving to be a popular force among retailers in Europe.
Having just scooped up a string of retailer awards in France, the interactive characters arrive armed with over 100 sounds and movements inspired by how apes interact in the wild. The Gorillas have also benefited from the Animagic brand refresh for autumn/winter 2021 with new stylised plush and pack style guide.
Tiki and Toko will be swinging onto shelves this July with a new level of interactivity that means they can be played with both together and separately. When paired together, the gorillas will talk, sing, and fall asleep in each other’s arms. But when taken apart, the pair will whimper until they are reunited.
The toy’s launch will be supported by a dual-targeted marketing campaign across TV, digital and PR. The TVC will transport viewers into the jungle to showcase Tiki and Toko’s play features and the connection a child can build through them.
A parent and gift-givers campaign will also run across Facebook and Instagram in the run-up to Christmas, designed to communicate the play value with celebrity and influencer endorsement.
Chloe Burrowes, brand manager, said: “We’re thrilled to launch Tiki & Toko, our interactive Gorillas this July and bring a part of the jungle into children’s homes. Our marketing campaign is focused on bringing the Gorillas to life and highlighting their interactivity, fun and humour.
“We’re very excited about our press event which has the perfect backdrop to launch the duo and show parents the endless opportunities for play with this cheeky pair.”