The global toy brand Melissa & Doug has detailed a new range of co-branded PAW Patrol and Blue’s Clues & You toys, developed in partnership with Nickelodeon, to be made available at retailers across the globe.
The multi-year partnership launches with 50 items in the line-up for 2021, including the PAW Patrol Rescue Mission Wooden Dashboard, the PAW Patrol Wooden ABC Block Truck, the Blue’s Clues & You Wooden Take-Along House, and the Blue’s Clues & You Wooden Mailbox Play Set.
Melissa & Doug’s PAW Patrol and Blue’s Clues & You toy ranges will be available at independent and major retailers and ecommerce sites across the US, Canada, Mexico, the UK, and Germany.
“Melissa & Doug and Nickelodeon are both champions of children’s development, which led to a natural partnership. Our vision is to offer products that not only entertain, but engage and educate children, in a way that helps them develop essential life skills,” said Bridgette Miller, global head of marketing of Melissa & Doug.
“The characters of PAW Patrol and Blue’s Clues & You featured in our toys will inspire children to create their own storylines while engaging in hands-on, skill-building play.”
Fans and parents will be able to learn more about the launch through an integrated campaign featuring content such as free print-and-play activities, blog posts with play tips, social media engagement, and more.
Dion Vlachos, executive vice president, hardlines and retail, ViacomCBS, said: “We are excited to be working with a brand like Melissa & Doug, which is known for its dedication to creating high quality toys that support children’s development.
“Collaborating with them to create educational toys based on the beloved PAW Patrol and Blue’s Clues & You! characters and themes gives kids around the world a new way to learn through open-ended play featuring their favorite preschool friends.”