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MGA Entertainment’s Rainbow High is dancing its way onto screens across the globe, partnering with the girl brand Four of Diamonds to launch a new single titled Turn Your Colour Up, which lands complete with a trending dance routine.
When the track dropped at the weekend, Four of Diamonds took to TikTok with an exclusive dance routine that encouraged fans to duet with them. Tik Tok star, Laurie-Elle – who boasts four million followerd – and Skye Official also teamed up with the band to take part in a dance with the band.
So far, the content has racked up over 28,000 video views in a matter of days.
The activity forms part of the Rainbow High Academy which launched on the Rainbow High Instagram earlier this month. Each Saturday until 17 July, Rainbow High is teaming up with an influential creative to host an exclusive tutorial on the Rainbow High UK Instagram channel.
The campaign will bring six weeks of entertainment to the weekend mornings of fans across the nation as part of its PR and social campaign to creating interactive and creative content for fans to enjoy.
Activity for the campaign to date includes a DIY ‘You Are Amazing’ tutorial with illustrator Stacie Swift and the ultimate hair and make-up tutorial from mega influencer Sophie Hannah, with tutorials from mum influencer Dress Like A Mum, YouTube star Inspiring Vanessa and singing sensation Rosie McCelland still to come.
The academy will close with The Final Show on 24 July with a host of exciting content on the Rainbow High IGTV including a live Q&A with Four of Diamonds, a dancing and singing workshop with YouTuber Rosie McClelland and exclusive video content with a special guest in collaboration with Cocoa Girl magazine.
Since launching last Autumn 2020, MGA Entertainment’s Rainbow High has gone from strength to strength, and was named the fifth fastest selling fashion doll shortly after its launch.
Meanwhile, the animated content series also continues to be hugely successful on the Rainbow High Instagram and YouTube channels. With over 50 million views to date, the webisode series have been a huge success and provides fans of the brand the chance to experience the Rainbow High world.
The brand has also just launched a longer 40 minute episode on Netfilx with a second episode to follow in August.
