Hornby, LEGO, Playmobil and Zuru make Licensing International Excellence Awards short list

Hornby Hobbies, LEGO, Playmobil, and Zuru have joined a list of major global toy brands in the running for industry recognition at the 2021 Licensing International Excellence Awards taking place in August.

Items such as Hornby’s The Beatles Eurostar Yellow submarine Model Train Set or LEGO’s Andy Warhol LEGO Art Edition, as well as Playmobil’s Back to the Future DeLorean and PlayMonster’s Peppa Pig Grow & Play Peppa Pots populate the long list of finalists each vying for the win at this year’s awards programme.

The 2021 Licensing International Excellence Awards are scheduled to take place during Licensing Expo Virtual on Tuesday, August 24th. 

The long list has been compiled by more than 180 judges from 21 countries who narrowed the record-setting number of entries to the more than 150 finalists across the awards’ 22 categories.

It’s the likes of Aurora World, Jazwares, Moose Toys that now find themselves fighting it out to take home the licensing industry accolade within the Best Licensed Product – Toys/ Games/ Novelties/ Role Play for ages 0 to eight category, while the eight and above category sees Hornby face off against LEGO, Playmobil, Zuru, and others.

“Despite the many obstacles last year, the global licensing community created innovative products and programmes – including amazing pandemic pivots, that showcase the power of brand licensing,” said Maura Regan, president of Licensing International.

“We are thrilled to celebrate these nominees from around the globe for their incredible work and ingenuity, and look forward to recognising ‘the best of the best’ on August 24th at the Licensing International Excellence Awards ceremony.”

The nominees for this year’s toy categories are:

BEST LICENSED PRODUCT – Toys / Games / Novelties / Role Play (ages 0-8)
Presented by Alifish

Company                                                                                                              Product

Aurora World Inc                                                                                     Dr. Seuss Plush

CreateOn / Magna-Tile                                    The Very Hungry Caterpillar Interactive Storytime

Headstart International                                                 Sesame Street Resoftables Plush

PlayMonster                                                             Peppa Pig Grow & Play Peppa Pots

Jazwares                                                                            The Mandalorian – The Child Squishmallows Plush

Kid Trax / Pacific Cycle                                    The USPS® Mail Delivery Truck Ride-On

Moose Toys                                                                                           Bluey Toy Range


BEST LICENSED PRODUCT – Toys / Games / Novelties / Role Play (ages 8+)
Presented by Inspirit Designs

Company                                                                                                              Product

Hornby Hobbies Ltd                             The Beatles Eurostar Yellow Submarine Model Train Set

LEGO                                                                           Andy Warhol LEGO Art Edition

Playmates                                                                                 Billie Eilish Fashion Doll

Playmobil                                                                           Back to the Future DeLorean

Winning Solutions Game Company                       Monopoly 85th Anniversary Edition

XM Studios                                                                         Batman Collectible Figurine

Zuru                                                                                             5 Surprise Mini Brands


For the full list of finalists for this year’s Licensing International Excellence Awards, spanning categories including apparel, digital apps, food and drink, and publishing, visit Licensing.biz here.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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