TOMY grows arts and crafts portfolio with launch of Maché Magic

TOMY is continuing to grow its arts and crafts category and tap into the ‘growing trend for home made gifting’ with the launch of its Maché Magic, a new play-set that brings DIY paper-maché to the toy aisles.

Maché Magic requires only tissue paper and water to get underway in enabling kids to craft and hand-make their own gifts and comes complete with heart-shaped and egg-shaped moulds, glitter glue pens, and decorative sticker sheets, as well as the Maché Magic Craft Maker itself.

“There’s been a growing trend for homemade gifting, and Maché Magic perfectly taps into this – allowing kids to explore their creativity and artistic flair,” said Mary Wood, general manager for UK and Ireland at TOMY.

“Arts and Crafts is a key category for us and we’re excited to introduce Maché Magic as a brand new product within our potfolio.”

TOMY will be supporting the launch of the new play-set with a dedicated influencer programme and TV advertising from September this year. The marketing efforts will be aimed at showcasing Maché Magic as the ‘perfect option’ for parents looking to keep their children entertained while encouraging their creativity.

Designed for six to nine year olds, retailers can contact customer services to stock.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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