Maybe* Tech searches for Champions to build High Street Guide ahead of Independent’s Day UK

A new search has been launched by the team behind Local Rewards to find 3,600 people from around the UK interested in becoming the champions of their local high streets.

Local Rewards is a free to access service that aims to help retailers in towns around the country recover from the impact of successive lockdowns and support them in reaching more customers and increasing sales. Part of its endeavour is the launch of the High Street Champions campaign.

Billed as a High Street Guides service launched by the social media specialist, Maybe* Tech, Local Rewards allows shop owners to communicate with and reward shoppers with the intention of ‘levelling the playing field between local retailers and online giants such as Amazon.’

The search for High Street Champions is being launched in the run-up to the Independent’s Day weekend on July 3rd and 4th, the annual initiative promoting and supporting small, independent shops in the UK.

“The High Street Champions programme is all about enabling people, whether they’re a business owner, a social media expert or just a person who lives in a town to be the champion of their local high street,” said Polly Barnfield OBE, CEO of Maybe* Tech.

The campaign will ask the Champions to share their town’s High Street Guide every day on social media, put up posters locally, and tell local businesses how to make use of the platform.

“Everybody will have a different way of doing this, but we will provide everything they need to make their high street famous and to ensure people are invited there on a daily basis,” said Barnfield.

 Through Local Rewards, participating retailers will be able to cross-promote and support their high street neighbours to create an online network or High Street Guide. The Guide will allow shoppers to see businesses near them and view their social media content as they are shopping in the city.

The aim is to provide every shopper with a prompt after each High Street purchase that reveals somewhere else nearby that they may like to discover. All of the content is sourced from social media, connected via Google maps and is connected to payments from Visa, Mastercard and Amex.

“The technology is in place; we now just need a network of people to share it across the UK,” continued Barnfield. “Each Champion will get all the tools they need and masses of help and support. We want to celebrate what’s great about our high streets up and down the country, because we know they’re evolving, we know they’re changing but know fundamentally, people want a physical experience, but this is something that we have to all do together.”

 To express an interest in becoming a High Street Champion, go to

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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