Exploding Kittens launches first licensed title Exploding Minions with Illumination and Universal

The hit tabletop games publisher, Exploding Kittens has launched its first licensed game, Exploding Minions, developed in collaboration with Illumination and Universal Brand Development.

The new game is a Minions-inspired take on its flagship Exploding Kittens card game, drawing on the appeal of one of the most successful animation franchises of all time, to bring an ‘easy to learn, quick to play’ game for kids and adults to enjoy together.

Read the full interview with Exploding Kittens’ Joeri Hoste here or in the Spring/Summer issue of ToyNews.

“We’re excited to combine one of the biggest card games with Illumination’s global pop-culture phenomenon, the Minions, to create a new family game night essential,” said Elan Lee, co-creator and CEO of Exploding Kittens. “Exploding Minions marries these two universes to create a simple yet strategic game for all to enjoy.”

Aimed at players aged seven and upwards, Exploding Minions is a family-friendly spin-off of the core Russian Roulette-style game that includes new card types and fun illustrations of Minions as imagined by The Oatmeal. Participants take turns drawing cards while trying to evade the Exploding Minions.

Players can avoid exploding by using clever strategies and favourite cards such as ‘Defuse’, ‘Nope’ and ‘See the Future’, as well as the new ‘Clone Card’. The last player who hasn’t exploded is declared the winner.

The partnership with Illumination and Universal Brand Development marks the first licensing partnership for Exploding Kittens who, until now, has seen most of its licensing activity take the form of outbound licensing, expanding its own IP into the likes of video games for the Nintendo Switch.

In an exclusive interview with ToyNews, Exploding Kittens’ director of international sales, Joeri Hoste revealed that should the partnership prove to be successful, then further licensing options will be an avenue the firm will continue to explore for its titles.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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