Classic literary character Pippi Longstocking joins the Tonies audio story library

Pippi Longstocking has become the latest classic children’s literary character to join the ever expanding portfolio of children’s audio stories at Tonies, welcoming the UK edition to the fold, as voiced by the award-winning presenter and comedian, Sandi Toksvig.

Pippi Longstocking, an iconic fictional character created by the Swedish author, Astrid Lindgren, has become recognised by generations as the title figure of an internationally best-selling series of stories that have found themselves among the most translated children’s books in the world.

Over 70 million copies have been sold in 70 languages to date.

Pippi Longstocking will be making her way to the Toniebox with the new Pippi Longstocking’s Adventures Tonie that will be released on October 14th this year.

Nine-year-old Pippi, who lives in a house with a horse, a monkey, a suitcase full of gold, and no grown-ups to tell her what to do, was originally created by Lindgren for her daughter during the dark days of World War Two. Pippi was ahead of her time: a free-spirited girl with superhuman strength, who uses a powerful mix of anti-authoritarian thinking and kindness to challenge the status quo.

With Tonies, Pippi Longstocking will take children on a series of new adventures and possibilities. Through the audio content, little ones will experience the wild and unique spirit of Astrid Lindgren’s tales of Pippi on her adventures.

The new Tonie features the eleven stories of the first volume of Pippi Longstocking’s adventures and is suitable for children ages four and up.

Pinky Laing, UK partnerships at Tonies, said: “We are delighted to have released our new ‘Pippi Longstocking’s Adventures’ Tonie. Working with The Astrid Lindgren Company, and descendants of Lindgren, we have brought to life the wonderfully wild and exciting adventures of Pippi Longstocking for audio.

“At Tonies, we are committed to helping the next generation to ignite their imagination and fall in love with narrative. We hope that they will be inspired by beloved Pippi Longstocking’s strength and resilience and can’t wait for the wonderful tales to be enjoyed in homes on our Tonieboxes.”

Cilla Nergårdh, CEO at The Astrid Lindgren Company, said: “At the Astrid Lindgren Company, we are huge fans of the work Tonies does in bringing stories to life for children. We are thrilled to see the Pippi Longstocking Toniebox go out into the world, with its beautifully detailed figurine paired with excellent narration by self-confessed Pippi fan, Sandi Toksvig, and the popular Pippi theme tune, Here Comes Pippi Longstocking.

“Astrid Lindgren cared deeply about the right of children to be children, and the idea of free play and exploration runs like a thread through all her books. As guardians of the Astrid Lindgren brand, we’re always looking for new ways to keep her stories alive for a new generation of readers, and we hope this partnership will lead more people to discover and enjoy Astrid’s extraordinary world of stories.”

The new Tonie will be available from selected toy retailers, bookshops and via the Tonies website www.tonies.com, RRP £14.99.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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