The global toy maker, Jazwares has appointed a new senior vice president of communications in the form of Sara Rosales, an accomplished communications executive boasting 20 years toy industry experience.
In her new role, Rosales will focus on corporate communications, brand public relations, the company’s philanthropic efforts, working with digital marketing on earned media, and the management of the corporate website.
With 20 years industry experience, she brings global brands expertise from her roles at leading toy manufacturers Mattel and Jakks Pacific. At Jazwares she will collaborate with partners across all divisions to shape the company’s narrative.
Prior to joining Jazwares, Rosales was most recently senior vice president of communications for Careismatic Brands, the world’s largest medical apparel manufacturer where she developed strategies to build on the company’s reputation, critical at the time when the healthcare community struggled to get personal protective equipment during the pandemic.
“Sara is a seasoned leader who has successfully driven corporate communication strategies, developed high-performing teams and executed on major initiatives. We are thrilled to have Sara along on the journey as Jazwares continues to grow and expand as a whole,” said Laura Zebersky, president and chief commercial officer, Jazwares.
“It’s easy to see that Sara knows the ins and outs, the people, the process, and the art of maximizing industry, trade and consumer media exposure. She will be an essential asset to our team as we further drive meaningful engagement for our phenomenal brands with kids and collectors alike,” said Jeremy Padawer, partner, Jazwares.
Rosales’ appointment further reflects Jazwares’ evolution as the company concentrates on developing and expanding its portfolio, most recently with its announced expansions into the Costumes and Pet Toys categories.