Mookie Toys and Smart Toys and Games secure major wins at Loved By Parents Awards 2021

Both Mookie Toys and Smart Toys and Games are celebrating major wins at this year’s Loved by Parents Awards, the 11th iteration of the annual awards event that sees products voted on by parents themselves.

Mookie Toys took home an impressive seven Platinum accolades among 11 award wins this year when it witnessed all of its nominated products from its outdoor collection win numerous awards during the digital event hosted on Twitter last week.

Its TP 4 in 1 Trike Dino Discovery led the way with a roaring success of four wins;  three of which were the much-coveted Platinum award. This was closely followed by the popular TP Splash & Play Happy Chef Mud Kitchen which attained Platinum, Gold and Silver awards respectively. 

The TP Treehouse Wooden Play Tower gained a further two Platinum accolades and the Early Fun All Surface Swingball, which launches this year, also won a Platinum and a Gold, bringing the grand total to an impressive 11 wins.

“We’re delighted with the accolades that our products received at the Lovedbyparents Awards this year,” commented Kyle Maglione, international marketing and e-commerce manager at Mookie Toys. 

“The fact that the winning products are voted for by the public makes the achievement even more special, so we extend our thanks to everyone who voted. It’s an exciting year for our outdoor toy collection, with brand refreshes and lots of new introductions joining our popular lines, so these award wins are getting the summer season off to a fantastic start.”

Meanwhile, Smart Toys and Games enjoyed success throughout the awards event, in which it secured three trophies for its latest SmartMex set, My First Acrobats.

Scooping the top spot across several categories, My First Acrobats secured Platinum for Best Stimulative Toy 1-3yrs and Best Construction Toy 1-3yrs, as well as, Best Innovative Toy 2021.

The Loved by Parents’ Awards is recognised as one of the largest parenting award programmes worldwide, this year enjoying a record year with thousands of brands competing from all over the world. Over 79,000 public votes were cast, and the live Twitter party received 15.6 million views.

The awards celebrate internationally recognised brands and start-ups; with each entry being tested and voted for by parents. 

Karen Clarke, UK brand director at Smart Toys and Games said: “We are thrilled to have been recognised at these trusted awards. We know these awards are rigorously tested and we are extremely proud to have been honoured with three of them.”

The full list of winners in the Loved by Parents Playtime Awards is as follows:

Best Doll
L.O.L. OMG Dance Dance Dance Fashion Doll – Platinum
Sparkle Girlz Hair Dreams by ZURU – Gold
L.O.L. Surprise! Big B.B.s – Silver

Best Role Play Toy
GLTC Coffee Cup Wooden Toy Kitchen – Platinum
Baby Annabell/Baby Alexander/Baby Leah – Gold
Little Tikes First Self-Checkout Stand – Platinum

Best Soft Toy
Rainbocorns Wild Heart Surprise Series 3 by ZURU – Platinum

Best Ride on 1-3yrs
Y Glider Luna – Platinum

Best Pre School Toy
TP 4 in 1 Trike Dino Discovery – Platinum
Orchard Toys First Jungle Friends Jigsaw Puzzle – Gold

Best Toddler Toy
Orchard Toys First Jungle Friends Jigsaw Puzzle – Platinum
TP Splash & Play Happy Chef Mud Kitchen – Platinum
Tonies Toniebox – Gold
TP 4 in 1 Trike Dino Discovery- Silver

Best Educational Toy
Tonies Toniebox – Platinum Yoto Player – Gold
Orchard Toys Dino-Snore-Us Game – Silver

Best Wooden Toy 0-1yrs
Sawdust and Rainbows Wee’UN – Platinum

Best Wooden Toy 1-3yrs
Sawdust and Rainbows Wee’UN – Platinum

Best Activity Toy 0-1 yrs
Sawdust and Rainbows Wee’UN – Platinum

Best Activity Toy 3-6 yrs
TP Treehouse Wooden Play Tower – Platinum
Early Fun All Purpose Swingball – Gold
TP Splash & Play Happy Chef Mud Kitchen – Silver

Best Activity Toy 6+
L.O.L. Surprise! Dance Machine – Platinum

Best Outdoor Toy 1-3yrs+
TP 4 in 1 Trike Dino Discovery – Platinum Y Glider Luna – Gold

Best Outdoor Toy 3-6yrs+
TP Treehouse Wooden Play Tower – Platinum
Early Fun All Purpose Swingball – Gold
TP Splash & Play Happy Chef Mud Kitchen – Gold
Crazy Bunch O Balloons – Silver

Best Interactive Toy 3+
Crazy Bunch O Balloons – Platinum

Best Interactive Toy 6+
L.O.L. Surprise! O.M.G. 4-In-1 Glamper – Platinum

Best Innovative Toy 2021
SmartMax ‘My First’ Acrobats- Platinum
Yoto Player – Gold
Orchard Toys Dino-Snore-Us Game – Silver

Best Musical Toy
Tonies Toniebox – Platinum

Best Stimulative Toy 1-3 yrs
Platinum SmartMax ‘My First’ Acrobats – Platinum

Best Construction Toy 1-3 yrs
SmartMax ‘My First’ Acrobats – Platinum

Best Toy Design
GLTC Coffee Cup Wooden Toy Kitchen – Platinum

Best Ride On 1-3 yrs+
TP 4 in 1 Trike Dino Discovery – Platinum

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

The Good Play Guide invites the industry to 2022 showcase

Dr Gummer’s Good Play Guide is opening its virtual doors to the toy industry on Tuesday 2November, …