Toy Trust fundraisers complete ‘event like no other’ and reach almost 26,500km in 80 hours

A mammoth 26,425 kilometres has been reached by participants from across the toy industry in this year’s Toy Trust Challenge to cover the distance of an Around the World journey all within 80 hours.

Industry representatives from all areas of the toy space, from manufacturers and retailers, to licensors and marketing experts, came together with one aim over the weekend – to cover the distance of one trip around the globe via any non-motorised means. Individuals ran, walked, swam, cycled, hula-hooped, paddle boarded, kayaked, even traveled on horseback to make the distance.

The total distance of 26,425 kilometres may have fallen short of the 40,075 km that make up the journey needed to travel to circumnavigate the entire globe, but it certainly did cover all the land mass on Earth joined together (with no Oceans included) extending further than Inverness to Auckland.

The event is expected to raise in excess of £20,000 for the Toy Trust which will go on to support two carefully selected UK based children’s charity partners in myAFK and HCAG, both of whom provide specialist mobility equipment for children who would otherwise not have access to due to long NHS waiting lists and high costs. 

Lyn Prodger, corporate partnerships manager at myAFK, said: “It has been a really tough year for disabled children, young people and their families. Access to appropriate mobility equipment is simply vital for independence, good mental and physical health and just to get out and about and have fun. The biggest thank you to all those incredible people in the Toy Industry who have been out this weekend running, cycling, walking and swimming to raise funds for our work. Your generosity will help us provide the perfect wheelchair or trike and it couldn’t have come a better time.”

Chairman of the Toy Trust Committee, Graham Canning, said: “This year’s event was like no other, and whilst we have not been able to gather together to take on the challenge in one place, I am so proud of the efforts of everyone from across the toy industry in getting involved wherever they are based. 

“It is fantastic to have seen over 375 individuals get involved and raise money for our inspirational children’s charities which will bring mobility and happiness to many children through their support. Thank you once again of the Toy Trust to everyone that took part.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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