The Toy Association has struck up a new partnership with Spielwarenmesse eG to bring its international World of Toys Pavilion to Toy Fair New York 2022. The deal marks the first time Toy Fair New York will be hosting the platform.
The opportunity has been made possible by the newly expanded Jacob K. Javits Convention Center and has been billed as a means of ‘enriching the Toy Fair attendee experience by bringing even more global brands and playthings to the New York City show.’
Spielwarenmesse eG’s World of Toys program offers a platform for exhibiting at international industry events, providing companies with access to global markets and retailers.
Exhibitors in the World of Toys Pavilion at Toy Fair New York will receive comprehensive support in organizing their attendance at the marketplace, including a ready-made booth with basic furniture and fixtures. The service package covers initial planning, organizational and marketing services, and on-site support. The pavilion (2,153 square feet) will be housed in a central location on Level 3 of the Javits Center.
“Toy Fair New York is a world-renowned, international marketplace celebrating its 118th year and we are eager to welcome even more new global brands and innovative toys from all over the world,” said Steve Pasierb, president and CEO of The Toy Association.
“This opportunity leverages the newly expanded and renovated Javits Convention Center that will house the World of Toys Pavilion, along with many more show enhancements. We are thrilled to offer buyers, media, and all attendees an even more enriching global experience at Toy Fair New York ’22 thanks to the addition of the pavilion.”
Commenting on the growing World of Toys family, Ernst Kick, CEO of Spielwarenmesse eG, stated: “We’ve been following developments in the US for several years and have also conducted a survey among all our regular customers which generated a very encouraging response. Now that the contract has been signed, we’re finally in a position to support exhibitors wanting to access the U.S. market.”
Manufacturers interested in taking part can book a space in the World of Toys Pavilion at Toy Fair New York until the end of October.
For details, contact Martin von Vopelius (firstname.lastname@example.org) at Spielwarenmesse eG.
A slate of educational and networking programming will be announced in the coming weeks. Visit ToyFairNY.com for the most up-to-date marketplace news and be sure to leverage ToyFairEverywhere.com.