LEGO and ZURU to tackle sustainability topic at Sustainability in Licensing Conference 2021

Toymakers LEGO and ZURU will be among a panel of experts tackling the topic of sustainability in the licensing industry next week, alongside recycling and waste management leader RECOUP who believes the UK now has ‘the opportunity to be a world leader in plastic resource management.’

Global names in the toy industry will be joining experts from across a range of sectors to discuss the latest developments in the strive for better sustainability measures across industries at the Sustainability in Licensing Conference next week, as well as the potential impact of the latest government proposals to introduce new legislation in the use of plastic within packaging and products.

Joining the discussion will be Stuart Foster, CEO at RECOUP and director of EPRO (the European Association of Plastics Recycling and Recovery Organisations), who believes that the UK and EU have the opportunity to be world leaders in plastic resource management, “but only if we get it right.”

Foster has stated that the current set of policy and legislation proposals made by the government “represent a once in a generation opportunity to deliver change and accelerate the move towards plastic circularity”; with the first signs of the environmental benefits showing green shoots from as early as 2022.

A Fellow of the Chartered Institute of Waste Management and MD of PPS Recovery Systems, Foster will be taking to the digital stage next week, to join the second SILC conference taking place online across Wednesday, June 24th and Thursday, June 25th.

He will be joined by representatives from the likes of LEGO, ZURU, Asda, Tesco, The Eden Project, Ellen MacArthur Foundation, Hannah Mills, and The Insights Family in sharing valuable insight on topics including sourcing, fabrics, technology, and the upcoming packaging rules and crucial regulatory changes.

“Plastic is a key material with many environmental benefits, which is why it is so widely used, but this will only remains the case if we can significantly improve current sustainability and recycling credentials and reduce the leakage into the environment,” Foster told ToyNews.

“The proposed UK government policies set out in recent consultations on waste prevention, extended producer responsibility, recycled content tax and single use plastics are robust and cover a wide range of areas. So, all efforts should be focused on refining and developing those proposals, understanding the best approaches and committing to the deadlines for delivery.

“If we get it right, the UK and EU has the opportunity to be world leaders in plastic resource management.”

In his SILC21 session, Foster will also underline the importance of acknowledging the environmental benefits of plastic use, remarking on the need for an “evidenced policy making process which takes all environmental and business factors into account and avoids anti-plastic sentiment.”

He said: “We have a responsibility to implement the right systems and drivers to achieve circularity in plastics (and all materials), and then also work internationally to share and support best practice to deliver global change.”

SILC21 will take place online next week (June 24th to 25th). Two-day virtual passes are priced at £100, with a 20 per cent discount for Products of Change members.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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