Janod teams up with WWF to launch new eco-focused toy range for animal and nature lovers

The French toy brand, Janod has embarked on a new collaboration with WWF for the launch of a new collection of toys designed to inspire and engage the next generation of animal and nature lovers.

As part of the toy firm’s wider promise to help the planet, Janod is working alongside the environmental organisation to see the release of over 30 sustainably made animal themed products, from push alongs to underwater themed 3D jigsaw puzzles.

All of the products in the new collection are produced using 100 per cent eco-responsible materials, as the collection aims to educate children aged one to seven years old on the importance of looking after the planet. Through the colloboration, Janod will be donating a percentage of the proceeds from every WWF products to support the actions of the NGO.

The collection includes the Forest Stacker, a wooden game that will help babies get to grips with objects specifically designed for their age, while the Push Along Rhino and Pull Along Elephant are already tipped to be favourites in the range.

For growing minds, aged two and above, the Balancing Coloured Sloths will encouragement engagement with wildlife, while a series of imaginative games will be tapping into the older audiences through two 3D puzzles in the shape of Koala and Whale.

Moving towards testing the balancing skills of even the most gentle of children, the Animal Stacking Game consists of 28 wooden pieces representing animals, trees and other objects and will educate children about precious forests that make up the most important habitats on earth.

A spokesperson from Janod UK said: “This collaboration is something we’re really proud of. Not only does it reflect the ethos at the very heart of our brand, it’s truly been a privilege to create a range of toys that will  help educate children on the importance of looking after planet earth, as well as directly support WWF’s efforts.

“We hope this range will inspire the next generation and encourage them to stand up for wildlife and the natural world in the future. 

“We recognise that our most basic needs are dependent on a healthy natural world, which is currently under threat so inspiring the youngest members of our society to care about the flora and fauna is essential. The protection of the planet is key, what we produce today will affect our children’s tomorrow so let’s act together.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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