They’re still going! Toy Trust Around the World fundraisers pass 22,000km

Participants in this year’s Toy Trust Challenge are still at it, navigating not only the roads, woodlands, and lakes, but scorching temperatures in the bid to raise essential funds for the UK children’s charities myAFK and Handicapped Children’s Action Group.

The mission: to travel the distance of an around the world trip all within 80 hours.

A challenge that has once again united the efforts of the toy industry, hundreds of industry members have clocked up the mileage over the past three days, travelling by boat, canoe, bicycle, or roller skates to hit the running total of 22,000 km and counting.

While the number appears to be some way off the 40,0075 km that makes up the circumference of the globe, the quick witted brains behind this year’s challenge have pointed out that the distance needed to travel in order to cover the land mass of the earth is in fact 24,000 km.

A post in the Toy Trust Around the World in 80 Hours group on the sports and activity app, Strava, read:

“Incredible effort from everyone over these past three days… after a surge in weekend activity, amazed to announce that we have covered 22,000 km so far. 40,075 km covers the world, 24,000 km covers the land mass of earth, so let’s keep going!

“Fantastic effort from everyone involved.”

The feat is being carried out in support of two UK based children’s charities which provide essential mobility to children who would otherwise not have access. These charities are myAFK and Handicapped Children’s Action Group.

All funds raised through the event will go on to purchase bespoke mobility equipment for special children and young people who need it most and will include specialised trikes, bikes, wheelchairs and walking aids, as well as other important mobility apparatus for deserving children.

Last week, Lyn Prodger, director of corporate partnerships at myAFK, sent out a statement thanking the industry for its money raising efforts this year: “It has been a really tough year for disabled children, young people and their families. Access to appropriate mobility equipment is simply vital for independence, good mental and physical health and just to get out and about and have fun.

“The biggest thank you to all those incredible people in the Toy Industry who will be out this weekend running, cycling, walking and swimming to raise funds for our work. We are thrilled to be working with you and wish we could be there cheering you all across the line but sadly this year it isn’t to be so a great big myAFK virtual cheer and thank you to you all.

“Your generosity will help us provide the perfect wheelchair or trike and it couldn’t have come a better time.”

You can support the fundraising campaign here.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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