Sawdust and Rainbows picks up multiple awards at Loved by Parents 2021

Sawdust and Rainbows has scooped multiple awards for its best-selling wooden indoor climbing frame, the Wee’UN in this year’s Loved by Awards Awards, including Best Wooden Toy and Best Activity Toy.

The Northern Ireland-based start-up proved to be a favourite among judges, picking up three platinum awards for its Pikler inspired Wee’UN triangle across Best Wooden Toys 0 to one years, Best Wooden Toy one to three years, and Best Activity Toy 0 to one years.

Managing director, Rosie Hughes said: “We are delighted with these awards. I have poured my heart and soul into designing and safety testing the Wee’UN and to receive three Platinum awards is beyond my wildest dreams.”

Hughes struck upon the idea for Sawdust and Rainbows while decorating her house in 2017 and finding her 17-month-old son scrambling for the first rung of a ladder. After failing to find a safe and suitable climbing frame for him, she embarked on her mission to develop the Wee’UN.

Making use of her Engineering and Manufacturing qualification, Hughes soon found an audience for the Wee’UN on social media.

“I was inspired by the Hungarian Paediatrician, Emmi Pikler who was passionate about babies developing in the way nature intended, allowing the child to learn and master skills at their own pace,” said Hughes.

“Creating the Wee’UN for Reuben was a slow process. He spent some afternoons on my back in his carrier singing and eating treats. But we got there and when his frame was finished, he loved it – climbing on it, using it as a tunnel and sitting on the rungs.

“I started making the Wee’UN in a shed out the back of our house. Within two years I’d outgrown the shed and had three staff. The range has grown too, and now includes a variety of frames, tunnels, a slide and accessories for toddlers and pre-schoolers. Last year we moved to a refurbished poultry house outside Crossgar, Country Down and hired two more staff.

“The whole team has worked so hard and has really pulled through during the challenging times recently. Everyone at Sawdust and Rainbows is ecstatic to have had such a fantastic result. I could not have done it without the talent and dedication of my small team. I would like to take this opportunity to thank them for making it happen.”

To find out more about the Wee’UN and the rest of Rosie’s range, visit: www.sawdustandrainbows.com

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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