Little Tikes expresses excitement over Little Baby Bum’s arrival on BBC iPlayer

Little Tikes has expressed its excitement at the launch of Little Baby Bum – the hit Moonbug Entertainment preschool series – on the BBC iPlayer this season, bringing the globally revered series to wider audiences across the UK.

The preschool toy specialist, Little Tikes has been working with the team behind Little Baby Bum for the last 18 months, developing and adding new toys to the increasing range, with hero products including the Wheels on the Bus Scoot, as well as the Bounce & Sing Buster and Twinkle the Star Plush.

From newborn stage through to toddler and pre-school years, little ones are always learning. Little Tikes continues to innovate in this area – creating iconic toys that stimulate and teach pre-school children, helping them to interact with the world around them as they reach developmental milestones.

The Little Baby Bum range offers a selection of products perfect for encouraging and inspiring in those all-important first years. 

The franchise coming to BBC iPlayer means that the brand will be able to captivate a new audience of little ones and will have them singing along instantaneously. All available episodes are now available on BBC iPlayer, and with viewership increasing throughout lockdown the brand is now taking steps to expand. 

Michelle Lilley, head of marketing at Little Tikes UK said: “We are delighted to see the franchise launching on the BBC iPlayer which is renowned for its range of pre-school shows that captivate toddlers all across the country. We look forward to our continued work with the franchise following a successful 18 months.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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