Teams and individuals from across the industry are triple checking their laces, supplies packs, and length of their cycling shorts this morning, as the Around the World in 80 Hours Toy Trust Challenge gets underway.
Today marks the start of an 80 hour countdown, over the course of which, members of the industry, from toy retailers to manufacturers and marketing execs will swap their desks and home office chairs for the pavement in the united effort to cover a whopping 40,075km over the next four days.
The challenge will be hosted on the popular exercise tracking app, Strava which will be tracking the distance travelled by the industry across the next 80 hours. Participants must move under their own propulsion by any means possible, as long as it isn’t motorised.
The feat is being carried out in support of two UK based children’s charities which provide essential mobility to children who would otherwise not have access. These charities are myAFK and Handclapped Children’s Action Group.
All funds raised through the event will go on to purchase bespoke mobility equipment for special children and young people who need it most and will include specialised trikes, bikes, wheelchairs and walking aids, as well as other important mobility apparatus for deserving children.
Lyn Prodger, director of corporate partnerships at myAFK, said: “It has been a really tough year for disabled children, young people and their families. Access to appropriate mobility equipment is simply vital for independence, good mental and physical health and just to get out and about and have fun.
“The biggest thank you to all those incredible people in the Toy Industry who will be out this weekend running, cycling, walking and swimming to raise funds for our work. We are thrilled to be working with you and wish we could be there cheering you all across the line but sadly this year it isn’t to be so a great big myAFK virtual cheer and thank you to you all.
“Your generosity will help us provide the perfect wheelchair or trike and it couldn’t have come a better time.”
ToyNews editor, Robert Hutchins will be joining the industry in attempting the distance this weekend, having laid out a strategy destined to inflict maximum discomfort for himself and anyone watching as he attempts three blocks of continuous movement over the course of the 80 hours.
Send photos with descriptions attached of your money raising efforts this weekend and feature in a ToyNews round-up of the event. Get in touch with Robert.Hutchins@biz-media.co.uk