LEGO goes vintage with its latest LEGO Ideas launch, the LEGO Ideas Typewriter

LEGO has unveiled the latest building set to launch via its LEGO Ideas platform, a classic Typewriter building set that will transport LEGO fans to a bygone era as they reconstruct the vintage styled ornament.

The LEGO Ideas Typewriter was designed by the UK LEGO fan, Steve Guinness from Chester, who saw the project advance successfully through the company’s fan design platform.

Intricately designed to mirror the function and tactility of a classic typewriter, the LEGO Ideas Typewriter features a center typebar that rises each time a letter key is pressed, linked to the carriage which moves across as you type, as well as a platen roller that real paper can be fed into.

In a nod to the lost art of letter writing, the LEGO Typewriter set also comes with a letter written and signed by Thomas Kirk Kristiansen, chairman of the LEGO Group and a fourth-generation member of the family which still privately owns the business to this day.

Discussing his idea, Steve Guinness said: “I wanted to create something totally different from anything that LEGO has ever done before and showcase that you really can make anything out of LEGO. I bought a vintage typewriter for my research and then played around with bricks and the mechanism until I was happy with the design.

“I hope it will bring nostalgia to adult fans like me, and wonder and curiosity to younger fans who might not have ever seen a real typewriter.”

While the concept of the typewriter dates back to the early 18th Century, Guinness’ design, and the LEGO design team’s development of it, captures the styling cues of the modern 20th century typewriters, which still have a cult following today.

Federico Begher, VP of global marketing at LEGO Group, said: “It’s not hard to see why the vintage typewriter has such enduring appeal, and Steve’s incredible replica is a thoroughly worthy LEGO Ideas success story.

“For many, the escape from the connected world to the simplicity of the typewriter is a similar experience to the mindful process of building with LEGO bricks. Here, we have a LEGO set that combines these two worlds seamlessly and like its real-life counterparts, is something LEGO fans will be proud to display in their homes.”

The LEGO Typewriter is available to buy from 16th June 2021 via LEGO VIP early access and will be on sale on LEGO.com/ideas from 1st July.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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