The Abu Dhabi-based retailer, Tablez is investing heavily into the evolving India toy market with the planned launch of 250 new stores across the country in the next five years, as well as a significant rebranding of its current portfolio of toy shops in India.
In 2017, Tablez secured a partnership with Toys R Us to act as the toy shop brand’s exclusive master franchisee to open a string of stores in the country. The company now owns 15 toy stores in malls located in Mumbai, Delhi, Bengaluru, Ghaziabad, Pune, and Chennai.
It now plans to rebrand its existing toy stores into ‘spaces of experience and entertainment for kids and parents,’ feeling ‘bullish’ about the prospects of the evolving Indian toy market.
Earlier this week, Flipkart and Ace Turtle revealed partnership plans with WHP Global to bring the Toys R Us and Babies R Us brand to online shoppers across India, reflective of the growing demand and strengthening position of the Indian toy market on the global stage.
Speaking about the company’s growth strategy, Mr. Adeeb Ahamed, MD of Tablez India, said: “Having invested over ₹300 crore in the Indian retail market, we at Tablez are especially bullish about the prospects of India’s toy sector and will be furthering our investments in the sector, in line with our vision to innovate value and deliver world-class experiences to the Indian consumer.”
The company, which has been an active stakeholder in the Indian toys sector for the last six years, feels that the launch of a proprietary toy retail brand is a necessity, considering the changing market dynamics.
“The launch of our proprietary brand gives us the space and flexibility to adapt to the emerging market demand for functional and experiential spaces across India’s urban and emerging markets,” Mr. Ahamed said.
“The Indian toy market is evolving fast, and our investments into technology and user experience have enabled us to get a deeper understanding of the Indian consumer. Through our new stores and e-commerce channels, we aim to apply our learnings to build outlets that can double up as both shopping and entertainment avenues for kids and parents.”
Tablez, which has introduced leading global brands in F&B, toys, lifestyle, and apparel to India is the master franchise of brands like Desigual, Build-A-Bear, GO Sport, YOYOSO, Cold Stone Creamery and Galito’s. In addition, the company has also successfully developed its home-grown brand Bloomsbury’s and aims to replicate its success on the toys front as well.
Tablez currently operates 55 brand stores in India and plans to expand the number to 250 over the next five years. The company will officially unveil the new toy retail brand in the coming weeks.