The Entertainer relaunches The Big Toy Rehoming as year-round campaign

The high street toy retailer, The Entertainer has relaunched its Big Toy Rehoming campaign in partnership with The Salvation Army, as a year-round initiative hosted across all of its UK stores.

The move marks a step change for the family-owned toy shop who has to date seen major success with its The Big Toy Rehoming campaign, one that has successfully found new homes for over 40,000 toys, or the equivalent of 20 tonnes of waste, since its launch in 2019.

The initiative is now set to return as a year-round campaign to The Entertainer stores nationwide in line with World Environment Day on June, 5th 2021.

Families are urged to bring any suitable toys which are no longer played with to any of the 171 The Entertainer stores where they will then be passed onto The Salvation Army. The initiative aims to reduce the number of toys that could find their way into landfill by giving toys no longer played with a new lease of life.

The initiative also aims to support the 4.1 million underprivileged children living in poverty across the country via The Salvation Army.

Gary Grant, founder and executive chairman of The Entertainer, said: “We are delighted to announce the return of The Big Toy Rehoming campaign in partnership with The Salvation Army. We had to pause the campaign due to the lockdown periods but are finally able to bring it back to our stores.

“We know our Toy Rehoming is popular with our customers and many will have accumulated extra toys in need of new homes over the past year so please do bring them into your nearest store for us to rehome via The Salvation Army. This not only prevents the toys from finding their way into landfill but also supports the work of The Salvation in helping families in need.”

Kirk Bradley, head of corporate partnerships at The Salvation Army, added: “Donations from the previous Big Toy Rehoming campaigns have helped The Salvation Army hugely in continuing to provide practical and emotional support for vulnerable people in the UK. It’s such a worthwhile cause and we’re delighted that The Entertainer will now be accepting donations year-round.”

The Big Toy Rehoming Campaign will run from 5 June to celebrate World Environment Day, in all The Entertainer stores across the UK. Those looking to donate their toys to The Entertainer don’t need to worry about including packaging, however all toys must have a CE label or marking for safety reasons.

To find out more, please visit

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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