Casdon marks 75 years with new UK primary schools initiative to spruce up role-play areas

Casdon Toys is launching a new programme for 100 UK primary schools this month under the banner Helping out in the Home Corner; an initiative that will bring activities as well as child-sized best selling toys to enhance role-play areas in schools across the country.

The interactive and resource-led programme will offer school children a series of activity sheets, certificates, and stickers to take home, as well as helping UK schools spruce up their play areas with a selection of home corner favourites.

The move arrives as part of the company’s celebrations around its milestone 75th anniversary this year, marking a full three quarters of a century since the family run toy maker first launched onto the British toy scene on June, 8th 1946. Established by Thomas Cassidy, the company has kept an ethos of imaginative and creative play at its heart across the generations.

The company now successfully trades internationally with offices in Hong Kong and distribution partners in the US and Australia but remains headquartered in Blackpool, in the original Casdon premises of the 1950s.

Casdon products have been family favourites for years – from the Telephone Exchange, to the Bobby Charlton Soccer Game, to the vintage Casdon Hypertill. Its products are child-sized versions of items that adults may have in the home, allowing children to imitate the grown-ups and ‘help out’ through role-play, while also developing their imaginative and practical skills.

Today’s bestsellers include the officially licensed child-sized Dyson Ball vacuum, the Pick & Mix Sweet Shop, mini-Henry and Hetty vacuum cleaners and the Morphy Richards Kitchen Set.

Phil Cassidy, managing director of Casdon and grandson of company founder Thomas Cassidy, said: “Celebrating our 75th anniversary is a fantastic milestone. Casdon was built on my grandfather’s belief that toys need to have a role in children’s learning and development as well as being fun to play with.

“75 years on, his legacy is celebrated with every new toy that we introduce. We’re excited about the launch of our primary school initiative and look forward to continuing to develop products that capture the imaginations of children.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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