LEGO details first livestream LEGO CON offering exclusive reveals and fan content

LEGO has detailed its inaugural LEGO CON, a two-hour live event that will offer fans and families VIP behind the scenes access to the latest developments from the toy maker, as well as a platform to share their passion with the global LEGO audience.

During the live livestream show, attendees will be the first to see new models and challenges, as well as watch live building challenges with special guests and become part of LEGO House history by leaving their personal mark inside the Home of the Brick.

The livestream will kick off with a pre-show of Adult Fan of LEGO inspiration before moving onto the main event throughout which attendees can immerse themselves in live virtual activities and conversations with other fans from around the globe.

LEGO CON will also offer VIP behind the scenes access for fans, inspiring builds and live building that demonstrate the endless possibilities of the brick, LEGO’s official reveal of new products, and exclusive opportunities to engage with LEGO designers and other presenters during the show.

The inaugural LEGO CON will be hosted and livestreamed directly from LEGO House in Billund, Denmark on June 26th, 2021 at 18-20PM CEST (17-19PM BST // 9AM PST).

Many popular product lines, including LEGO City, LEGO DOTS, LEGO Friends, LEGO Harry Potter, LEGO Ideas, LEGO Minecraft, LEGO Ninjago, LEGO Star Wars, LEGO Super Mario, LEGO Technic, and LEGO VIDIYO will be represented.

Fans can also see inside LEGO House and get a peek at LEGO Masters from around the world.

LEGO CON is open to all attendees who can tune into the free live event via the link LEGO.com/legocon. If you can’t make it on the 26th, don’t worry, the whole show is being recorded and can be accessed afterwards also through LEGO.com/legocon.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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