Baby brand Marcus & Marcus taps Bulldog Licensing to head up move into toys, gifts, and more

The mother and baby brand, Marcus & Marcus has shifted its licensing focus on to the European market, with the appointment of Bulldog Licensing to head up its plans across the children’s space and into toys, gifts, nursery products and more.

Initially created as a range of infant feeding products, Marcus & Marcus recently revealed its plans to expand the brand name into the wider consumer products arena, taking on categories such as apparel and publishing by utilising its character IP that includes Marcus the lion cub, Lola the giraffe, Ollie the elephant, and Lucas the hippo.

Under its remit as European licensing agency for the multi award winning brand, Bulldog Licensing will be looking to partner with a raft of licensees across toys and gifts, nursery products, homewares, and more.

‘The founders of Marcus & Marcus are parents themselves with a love of unique, modern designs. Marcus & Marcus’ delivers simple, effective designs with quality, safe and sustainable products to keep children entertained and engaged,’ read a statement from the firm. 

Rob Corney, MD, Bulldog Licensing, added: “We’re really excited to be working with Marcus & Marcus. Their fun, bold designs offer a great opportunity for licensees to develop quality, smart and functional products in a wide range of categories to build on the existing, award-winning range using the instantly recognizable artwork.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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