SEGA unveils new Sonic the Hedgehog content, games, and toys amid 30th anniversary event

SEGA has lifted the lid on a plethora of upcoming entertainment experiences surrounding its iconic Sonic the Hedgehog franchise, as the 30th anniversary celebrations of the flagship character continue, spanning animated series, live orchestra events, a host of new gaming announcements, and plenty of licensing activity.

The grand unveiling of this upcoming hive of activity took place on the first Sonic Central livestream event, a celebration of 30 years of Sonic the Hedgehog hosted on SEGA’s official YouTube and Twitch channels this week.

The stream kicked off with the creators of the upcoming Netflix animated series Sonic Prime, and was swiftly followed with the announcement of a live orchestra event on June 23rd, featuring music from Sonic games over the last 30 years, with a special preview coming during Geoff Keighly’s Summer Game Fest Kickoff Live on June 10th.

Following the opening segment, SEGA jumped into the medium where it all began, unveiling a slew of gaming-related announcements, including Sonic Colours: Ultimate and Sonic Colours: Rise of the Wisps. Sonic Colors: Ultimate is an adrenaline-pumping remaster of the beloved 2010 platformer, Sonic Colors.

Sonic Colors: Ultimate is set to release both digitally and physically on PlayStation 4, Microsoft Xbox One and Nintendo Switch, with a digital-only release on PC via the Epic Game Store on September 7, 2021.

In addition, SEGA unveiled a teaser to the two-part animation series, Sonic Colors: Rise of the Wisps, the first short-form animation featuring full dialogue and a voice cast including the return of legendary Sonic voice actor, Roger Craig Smith.

Following, SEGA revealed that it is working on a new compiled series that will include Sonic the HEdgehog one, two, Sonic Three and Knuckles, as well as Sonic CD under the Sonic Origins moniker. The collection will offer fans a nostalgic hit of classic gameplay, as well as fresh content with more details coming soon.

Other developments in the gaming space include the launch of a new Sonic Team Game, a Sonic avatar in the Olympic Games Tokyo 2020 – The Official Video Game, and a host of mobile game special events, spanning Sonic Forces: Speed Battle, Sonic Dash, Sonic Racing, and more.

On top of this, to celebrate the 30th anniversary, Sonic will be making a special cameo in SEGA’s Two Point Hospital.

SEGA also revealed a lineup of commemorative merchandise to celebrate the 30th anniversary, as the studio collaborates with a robust list of partners throughout the year to create new Sonic products, including items like a Giant Eggman Robot play-set from Jakks Pacific, a full-colour hardcover Sonic encyclopedia from Dark Horse, and more.

As part of Sonic’s 30th celebration, IDW will release a special super-sized 80-page comic book featuring three tales of colorful heroes and dastardly villains. Commemorative 30th Anniversary gold and silver coins will also be available this year from APMEX.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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