3D printed toys takes next leap as Little You partners with materials specialist Rize

Rize, a company on a mission to bring 3D printing to consumers everywhere, has partnered with the custom collectable toy platform, Little You, on an initiative to allow kids to turn their own creations into functional, 3D anime toy figures.

Headquartered in Toronto, Little You lets children make unique, custom anime figures that can be 3D printed and delivered to their door. Until now, figures have been available only in 3D colour sandstone, a material that requires careful handling.

However, through its agreement with Rize, Little You is now able to offer an of 3D printing customers’ creations in Rize’s own Rizium composites, a range of materials that are recyclable, environmentally friendly, and durable to be payed with by children. The partnership opens up a whole new market of younger audiences for the firm.

It enables the development of toys that are both full colour and durable, and allows Little You to more efficiently scale its operations backed by Rize’s growing ecosystem.

“With Rize, Little You sets our users’ imagination free to make amazing full-color custom toys with the click of a mouse – and gives us another way to reinforce our brand,” said Christina Guo, founder of Little You. “Together we’re taking our users’ experience to the next level.”

“Little You shows how innovative toy companies are pushing the boundaries of what’s possible,” said Andy Kalambi, CEO of Rize. “We’re delighted that the XRIZE full-colour 3D printing technology can help Little You unleash the creativity in children of all ages.”

Little You is a platform which lets you design, personalize, and create custom characters using the latest in web and 3D printing technology. Customers can visualise their character in 3D and order a custom collectable toy.

Developed by Christina Guo, the idea for Little You arrived while she was studying at OCAD University. It is now her mission to ‘provide countless opportunities for children to acquire social skills while bringing families even closer together.’

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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