Join Hasbro, Mattel, and ToyNews in the Toy Trust’s Around the World in 80 Hours challenge next month

Just 16 days remain before the UK’s toy industry takes on one of its biggest challenges yet and attempts to cover the distance of one trip around the world all within 80 hours.

Teams and individuals from across the country’s toy community will take their first steps towards a common goal of reaching a collective 40,075 km as the timer counts down 80 hours from 9am on Friday, June 11th, all in aid of raising funds for the Toy Trust and its chosen UK charities this year.

Representatives from the likes of VTech, Playmobil, Hasbro, and Mattel will join the ranks alongside those from The Entertainer, Golden Bear, Jazwares, and plenty more, to undertake the task and achieve the feat. Joining them, ToyNews editor, Robert Hutchins will also be lacing up the running shoes, packing a bag full of lembas bread (or maybe just flapjacks) and playing a part in the mission to ‘circumnavigate the globe’ all without leaving the country.

A glutton for punishment, Hutchins has laid out a strategy for tackling the challenge and accumulating as many kilometres as possible by attempting three 20 hour shifts of continuous propulsion forwards between Friday, June 11th and the challenge’s closing bell on Monday, June 14th. Modes of transport to be taken up during that time will no doubt be dependent on his capacity to formulate rational thought, with scooters, skates, bikes, and ride-ons at the ready.

You can check out his Virgin Money Giving page for the event, here.

The challenge will be hosted on the popular exercise tracking app, Strava which will be tracking the kilometres travelled by the industry across the 80 hours. A chance to get creative, the challenge is encouraging participants to move by any means available, as long as it is non-motorised.

The Toy Trust event will be in support of two UK based children’s charities which provide essential mobility to children who would otherwise not have access. These charities are myAFK and Handclapped Children’s Action Group.

All funds raised through the event will go on to purchase bespoke mobility equipment for special children and young people who need it most and will include specialised trikes, bikes, wheelchairs and walking aids, as well as other important mobility apparatus for deserving children.

There’s still time to sign yourself up for the 2021 Around the World in 80 Hours challenge. The Toy Trust is looking for as many people as possible to get involved in this unique event and you can sign up at the link below – once registered you will be emailed a link to join the Strava event group.

Sign up here: https://www.toytrust.co.uk/around-the-world-in-80-hours/

Participants will be encouraged to set up an individual or team fundraising page via the Toy Trust’s Around the World in 80 Hours campaign here virginmoneygiving.com/fund/aroundtheworldin80hours and clicking on ‘start fundraising’.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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