Bluey races to the top of the ratings on CBeebies and iPlayer one month into UK free to air launch

Bluey has been named the top rating programme on CBeebies in April, the same month that the popular preschool series launched to its free to air home in the UK.

The series also become the number one show in its time slot for 0 to six year old children, and its episodes constitute the top five most requested CBeebies episodes on the BBC iPlayer. So far throughout May, Bluey represents nine of the top ten most requested episodes on CBeebies.

Henrietta Hurford-Jones, executive producer for Bluey and director of children’s content partnerships at BBC  Studios, said: “Working with Ludo and ABC on Bluey is a joy and a privilege, and seeing audiences worldwide respond so positively to the warmth, humour and authenticity of the show is immensely rewarding. The degree to which the CBeebies audience has now embraced Bluey too is equally incredible.” 

Bluey has been winning the hearts of kids and parents around the world since it first launched in Australia in October 2018, and the show is fast becoming a global hit. In its home market, Bluey was the number one children’s programme on metro broadcast television in 2020 and is the number one series ever on ABC iview with over 480 million views across series one and two. 

In addition to winning over audiences worldwide, Bluey has scooped up multiple awards, such as the  International Emmy Kids Award in the prestigious Preschool category last year. The accolades have continued into 2021, with Bluey winning four Kidscreen Awards in February. 

Multi-award winner Bluey follows a six year-old Blue Heeler dog who loves to play and turns everyday family life into extraordinary adventures. Bluey is produced by the multi-Emmy award-winning Ludo Studio for ABC Kids Australia and is co-commissioned by ABC Children’s and BBC Studios.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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