Hornby makes for ‘an impressive and interactive draw’ at John Lewis’ refurbished Edinburgh store

The hobby and model train specialist, Hornby is one among a number of brands taking centre stage at the newly refurbished John Lewis flagship Edinburgh store, located within the new St James Quarter, a 1.7million square foot retail and leisure development opening on June 24th.

The store has recently undergone a multi-million pound makeover, with a raft of new features, including a beauty studio, personal styling services, and a renovated kidswear department. The store will also feature an Edinburgh Gin pop-up shop, and an interactive Hornby Flying Scotsman train to pay homage to its Edinburgh location.

The Hornby layout – a collaborative effort between John Lewis and the Margate-based company – will pay homage to its location by drawing on various Scottish features within it. Hornby believes the layout will create and ‘impressive and interactive draw’ for customers as John Lewis looks to transform its Edinburgh store into a “hub of inspiration, curation and convenience” for shoppers.

Barry Blamire, head of branch for John Lewis Edinburgh, said: “We are so excited to be opening once again and welcoming customers into our refurbished shop. The past year has shown just how much our customers rely on our Partners for that much needed advice and guidance.

“This new shop provides an inspirational physical space to come and browse everything and anything from homeware to fashion, nursery to technology. We also want to welcome families and there are lots of fantastic design elements and fun spaces for children to explore safely while their parents browse.”

Montana Hoeren, head of brand at Hornby, told ToyNews: “We have been working on the layout for a little while which was based on a fantastic concept pulling out various Scottish features. Now having a Hornby layout in John Lewis’ flagship Edinburgh store which has just recently undergone a multi-million pound refurbishment is fantastic and will no doubt be an impressive and interactive draw.”

John Lewis reopened its Edinburgh store on May 14th this year following a long period of closure due to Scotland’s own lockdown restrictions.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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