Cartamundi lands John Lewis partnership for Shuffle Junior new range, Into the Wild

Cartamundi’s popular Shuffle Junior portfolio is expanding, with the launch of a new range of games under the Into the Wild banner, each designed to aid cognitive, fine motor, and recognition development in youngsters.

The new range spans five different games that are each aimed at helping kids develop their problem solving and animal recognition skills. The Into the Wild collection has now secured a major nationwide distribution partnership through John Lewis & Partners.

The range includes twists on the classic games; bingo, dominoes, flashcards, a jigsaw and also a giant alphabet and number floor puzzle all aimed at supporting early years learning for children aged three and upwards.

The Into The Wild Alphabet and Floor Puzzle will hone wild animal knowledge as well as their alphanumeric skills by creating a giant 10-foot long puzzle with favourites from the animal kingdom.

Meanwhile, Into The Wild Bingo is a race to see who can correctly match up all the wild animals on the board and be the first to shout BINGO. Little ones will soon become clued up on their exotic animals with this fun-filled bingo game.

Youngsters will have fun creating puzzle scenes with the Into The Wild Jigsaw. The four, six, eight and 12 piece puzzle keeps children occupied while learning about sea creatures, mammals and much more.

Next up, the Into The Wild Alphabet and Number Flashcards will help little ones master their wild knowledge of the wild animals across the world whilst learning their alphanumerics. There are 26 alphabet cards and 10 number cards available in the pack.

Finally, the classic game of dominos has been re-imagined as kids can explore and learn about wild animals of with the Into The Wild Dominos.

Rachael Larkman, toys and childrens books buyer at John Lewis & Partners said: “Toys that combine learning and play are really important for development and we are delighted to launch this new range to our customers.”

Simone Hill, head of UK product development for Cartamundi UK, added: “We are delighted to be bringing our Into The Wild range to the market, it is a great way for children to learn and hone their cognitive, fine motor and recognition development skills whilst having lots of fun.

“They’re perfect for ten minutes of calm wind-down fun before bed or sitting around the dinner table together and enjoying as a family.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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