Yoto unveils exclusive partnership with Rockford’s Rock Opera to launch The End of Infinity

The children’s audio platform, Yoto has detailed an exclusive partnership with Rockford’s Rock Opera to launch The End of Infinity – the fourth title in the ecological musical series created by the BBC writer and comedian, Steve Punt and musician, Matthew Sweetapple.

Under the new partnership, four Rockford’s Rock Opera stories will be available on Yoto, including Lost on Infinity, The King of Nowhere, The Spooo who Grew, and The End of Infinity.

The musical series follows a boy, Moog, and his dog Rockford as they visit the Island of Infinity, a faraway home to the last of all extinct animal species. In The End of Infinity, Moog and Rockford must fight to overcome the wicked Dr. Ermine Skinner, a collector of rare animals, who has set his sights on the extinct creatures of Infinity.

What follows is a thought-provoking and original musical story. With clear narration, songs, characters, sound effects and immersive audio, it is billed by Yoto as a “true adventure in sound.”

Yoto has previously outlined its dedication to making audio easy, tactile, and safe for young children to enjoy, tapping into research that has shown audio to encourage creativity and imagination.

Ben Drury, CEO and co-founder of Yoto, said: “With “The End of Infinity”, Rockford’s Rock Opera has created an extraordinary, vivid and exciting audio adventure that will inspire kids of all ages.

“We’re thrilled to be working with Steve, Matthew and the Rockford’s Rock Opera team to launch their ecological musical epic on Yoto.”

Steve Punt, BBC writer and comedian, co-creator of Rockford’s Rock Opera, added:Having worked extensively in radio, we knew we wanted our new story to reach children away from phones, tablets and screens. As parents will know – especially during lockdown – all roads have led to computers.

“Yoto offers a wonderful way for children to discover the unique wonder of audio. And there’s no better way to do that than with Rockford’s Rock Opera’s adventures in sound.”

Rockford’s Rock Opera’s first award-winning adventure, the ecological musical story “Lost on Infinity” (also available in the Yoto Card Store), was originally released in 2011. Lost on Infinity has now been downloaded over 1,000,000 times and it is used in more than 30,000 schools around the world to teach kids about ecology. The ecological message in the stories has also been praised by major wildlife organisations.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Costume specialist Rubies readies its Hello Summer campaign to celebrate getting together

The licensed costumes specialist, Rubies is preparing to launch a new Hello Summer campaign this …