Playmonster UK launches Design A Bug competition to UK primary schools with My Living World and KiddyCharts

Playmonster UK is inviting pupils from the UK’s 20,000 primary schools to create their own weird and wonderful insects and bugs as part of its Design A Bug competition launched this week, and stand the chance to win a visit from the naturalist and TV presenter, Nick Baker.

Developed in partnership with My Living World and KiddyCharts, competition has been designed to encourage kids to explore the world of living creatures by taking part in the challenge to create their own bug or insect.

The best critter creation will win a visit from Baker, the expert behind the popular My Living World range.

As well as this, the toy firm is also providing 250 schools with their own My Living World Ant World and World Worm kits, as well as free STEM learning packs, created in association with KiddyCharts.

The Design A Bug competition asks pupils to bring their imaginary insects to life using drawing, painting, 3D art or a computer design, inspired by creatures they’ve seen in the school playground or local park.

 Playmonster UK has launched the campaign through the Teach Primary educational publication and will give further support through PR, educators, influencers and an integrated Digital Marketing campaign for the competition and My Living World range.

KiddyCharts will also be headlining the ‘DESIGN A BUG’ competition and My Living World STEM resource pack on its award-winning website, reaching its 43,000 visitors and 15,000 newsletter subscribers.

The winning school will receive a special visit from naturalist Nick Baker, who will lead an assembly for pupils. The well-known TV presenter has hosted some of the UK’s best-loved wildlife programmes, including BBC’s The Really Wild Show and Springwatch Unsprung.

Prizes also include exciting bundles of My Living World products for runner-up pupils and schools, including the new bug photography kit, pocket microscope, flower press, window bird feeder and much more.

Nick Baker said: “I’m very excited to judge the Design A Bug Competition. Learning about bugs and nature is a great way to bring science to life for kids. I can’t wait to see their amazing designs and to visit the winning school to see their STEM learning in action with My Living World and Kiddycharts.”

 Justin Clasby, senior marketing manager, Playmonster UK, added: “This a great opportunity for young budding Naturalists and school children to get hands on with the range and meet Nick Baker. I am looking forward to seeing the children’s brilliant bug designs and colourful creations.

“The brand offers children, schools, and families their first kits to engage and observe nature at home or in outdoor spaces. For 2021, we have introduced an updated style guide to broaden the brands appeal and expect more success throughout the year.”

 The Design A Bug competition is open to pupils in all UK primary schools, and children have until 18th June to enter. Teachers can take part by visiting https://playmonster.co.uk/pages/design-a-bug-competition

KiddyCharts is one of the UK’s leading parenting and learning websites. Founded by Helen Neale, the award-winning site provides free activities and resources for parents and teachers around the world.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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