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The LEGO Group has launched its first ever LGBTQIA+ set, designed to celebrate the diversity of its LEGO fans around the world and inspired by the iconic rainbow flag used as a symbol of love and acceptance by the community.
The new set features 11 monochrome minifigures, each with its own individual hairstyle and rainbow colour. The 346-piece model will go on sale from June 1st to mark the start of Pride Month and will be available through LEGO.com and LEGO Stores.
Set designer Matthew Ashton, vice president, design, said: “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love.
“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!”
Ashton said that the set was also a celebration of the LGBTQIA+ community within the LEGO Group and among the brand’s adult fans.
“I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans. We share love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.”
The LEGO Group has underlined its commitment to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company.
It also supports the UK-based charity, Diversity Role Models which works to educate children about inclusivity and empathy in order to build supportive and inclusive future generations.
For more information visit www.LEGO.com/EveryoneisAwesome.
