Eco-friendly building kit Toyi takes home the iF Design Award 2021 for Best Product

The Istanbul-based creators of the eco-friendly creative building kit, Toyi, are celebrating a major win, having been awarded the iF Design Award 2021 in the Product category.

Toyi caught the attention of judges this year for its ability to invite children to explore their surroundings in new and creative ways, by looking at everyday objects as potential parts for their new toys. The eco-conscious toy kit was first developed by the product designer, Elif Atmaca as a solution to allow kids from disadvantaged areas the means of transforming their surroundings through play.

This marks the second time Toyi has been handed an iF Design Award, having first secured an accolade from the internationally revered group back in 2015 under its Student Award programme. The award, combined with Atmaca’s passion for sustainability and children’s right to play, went on to spur the company’s growth over the past six years.

Today, Toyi is designed to help develop undernourished creativity in children living in disadvantages parts of the world.

Each Toyi kit consists of wheels, feet, eyes, joints, sticks, flexible connectors and junction parts. Kids aged six and upwards can then transform any object around them into a toy of their own creation. The small Toyi box is a gate to a vast array of potential toys of different materials, textures, colours, shapes, and sizes, not limited by the size and the content of the box.

“Caring for our children means more than making them happy with toys – it includes sharing the responsibility for the future of our planet. Sustainability is becoming indispensable in the toy industry as awareness grows about the global climate crisis and about what companies and individuals can do about it with their choices,” said the Toyi team.

“Unlike many other toy companies that only adopt sustainability in the materials they use, Toyi incorporates it as a mindset. Toyi is sustainable in every sense.”

Not only does Toyi 100 per cent recycled plastic and paper, but it actively encourages children to upcycle disposable objects as key parts of their toys, while the creativity it inspires, suggest the Toyi team, means that its play value can “last a lifetime.”

“Toyi shifts children’s perspectives on consumption and production from an early  age which will have a great impact on the years to come,” the group said. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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