Carrera Revell Group to take on Rollplay distribution across Europe

Carrera Revell Group has struck a deal with the manual and electric children’s vehicles specialist, Rollplay to take over distribution across the UK, Benelux, Italy, Spain, France, Germany, and Austria.

The distribution deal with the global manufacturers of toy car racetracks, model kits, and RC vehicles will commence in June this year. The partnership has led to the formation of what the pair have billed as a ‘one stop shop’ for retailers across Europe.

Rollplay has confirmed that after sales services for retailers and consumers will stay with the team.

“In this way, we can guarantee a consistent external presentation, as well as higher efficiency in the areas of logistics, marketing and sales,” said Christian Alsbaek, Rollplay general manager EMEA. “We’re looking forward to collaborating with such a strong partner in the industry, and to a successful future. After-sales services for retailers and consumers will stay with us, however.”

Stefan Krings, CEO at Carrera Revell Group, added: “Rollplay vehicles are a perfect addition to our product lines. Their products are innovative and of the highest quality. Carrera Revell have one of the most powerful distribution and marketing organisations in the business, so we can contribute to the continued growth of Rollplay in Europe.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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