The HEXBUG toy brand is looking to dial up its UK awareness with the appointment of the consumer PR agency, Full Volume to help work on the launch of several new ranges from the firm.
The Ancoats agency has been briefed to not only drive the national recognition of HEXBUG’s current portfolio and launch several new ranges to consumer media, but also implement influencer-led campaigns and drive trade PR coverage.
HEXBUG is a brand of micro-robotic toys owned by Innovation First International and was first launched onto the scene in 2007. The firm now boasts a portfolio of more than 100 different products, ranging from buildable play-sets to battling robots.
HEXBUG’s presiding objective is to provide children with a positive experience with robotics from a young age.
Full Volume will run a full press office and handle all launch activations for new ranges for Autumn and Christmas 2021, which include newer versions of HEXBUG’s popular JunkBots toys.
HEXBUG European sales manager, Gareth Jones said: “We needed an agency that could really hit the ground running and we’ve found that in Full Volume. The team’s enthusiasm, ideas and understanding of our business brief were very impressive, and they’ve got stuck right in. We’re looking forward to working with them over the coming months and building a long-term partnership.”
Full Volume PR managing partner, Rebecca Hallinan added: “HEXBUG is exactly the type of client we love – a brand with a clear purpose and an innovative, creative product range. This win really plays to our strengths in product PR and the whole team is really excited to work on this one.”