Orchard Toys has donated over £20,000 to NHS Charities Together from proceeds of sales of its Home Learning Activity books, two titles that were designed and produced specifically with the aim of supporting the NHS over the course of the pandemic.
The initiative – that saw the publication of two titles carrying both the NHS Charities Together and Orchard Toys branding – was launched to thank NHS workers for their endeavours during the coronavirus pandemic, while helping parents who were home schooling their children during the lockdowns.
The books retailed at a special price of just £3 including postage, with £2 from every sale donated to NHS Charities Together. The first 5000 books sold within hours of launch on the company’s website with both titles completely selling out in a matter of days.
Simon Newbery, managing director, Orchard Toys, said: “It was really important to us as a business to be able to give something back to the NHS workers for all their dedication and hard work, and the fact we were able to do this and help parents at the same time was a win win. We’re absolutely delighted with the grand total and would like to thank everyone for their support.”
NHS Charities Together is a membership organisation representing, supporting and championing NHS Charities. There are more than 240 NHS charities across the UK and Orchard Toys will be making their donation to a charity that supports NHS Staff as a thank you for their hard work during the Coronavirus Pandemic.