Pollock’s Toy Museum to reopen after ‘overwhelming response’ to fund raising campaign

Pollock’s Toy Museum in Fitzrovia has detailed its plans to reopen this month following the ‘roaring success’ of a Save Pollock’s Toy Museum crowdfunding campaign that ran online earlier this year.

A rally of support from across the general public, as well as a number of toy community individuals, saw the campaign raise a mighty £41,568 from more than 800 backers, this March. The campaign managed to pick up coverage from the likes of the BBC and The Telegraph.

The team behind the museum has championed the show of support for the campaign as ‘overwhelming’, highlighting its recognition of the historical importance of the Museum both on a personal level and cultural level. The money raised means the museum can now open its doors again, and plans to do so on May 17th this year.

The crowdfunding campaign has already made a number of projects at the museum possible, including the introduction of a ticketing system allowing visitors to pre-book, a new website now in development to engage audiences, a line of newly printed paper toy theatres from the archive which are now on sale, and a bi-weekly lecture series that has now got underway with over 300 attendees.

The Museum has also begun a collaboration with the illustrator Nina Goodyer to create an activity sheet for primary school children, while Jack – the great grandson of the museum’s founder Marguerite, has started repainting the faded window mural on the 17th Century building.

“I was overwhelmed by the support… People told us how much they loved Pollock’s, that we are unique and shouldn’t be lost. It’s emotional to hear people echoing values I believe in too,” said Jack.

The reopening will represent a shift for the museum, away from tourist-centric trading to a more community centered programme. Emily and Jack, who run the museum, encourage Londoners to discover Pollocks for the first time or revisit to see new items on display recently donated by the V&A.

This August, the museum has had the go ahead from Camden Council to close the streets around it for a mini Pollock’s Carnival, where pearly Kings and Queens, Punch and Judy professors, and Toy Theatre performers will take part in an outdoor setting.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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