Board gaming experts join forces to launch new consulting company All About Games

A trio of experts of the tabletop gaming scene and alumni of the board gaming giant, Asmodee, have joined forces to launch a unique consulting company dedicated to the tabletop gaming market.
Called All About Games, the new unit is comprised of Carol Rapp, Cedric Delobelle, and Daniel Steel, who between them share more than 60 years of passion and dedication to the new wave of board and card games to have shaken up the toy industry over the last decade.

Carol Rapp, co-founder of All About Games
The company has launched with the mission of helping board game companies improve their impact in a growing market, and help build bridges between companies, as well as develop their footprint on the market. All About Games is setting out to support board games and tabletop game publishers, manufacturers, and distributors in the development of new titles.
The trio will offer a range of services, from advising on business development, international sales and localisation, to marketing strategies and brand development. In addition, the team is able to offer process and structure reviews, team development, training and seminars, business coaching and mid and high level management positions, and more.
“It is a pleasure to start this company with two people I highly value. Together we will build something great and do what we are best at: help other people and their companies,” said Rapp.
Steel added: “We are about to create something new and unique for our industry. With our knowledge of different markets, organizations and products, we will add value to the companies we consult.”
Delobelle said: “I had my own company before, but the opportunity to build something bigger with Dan and Carol is exciting. We already see demand from around the world for our services.”
All About Games headquarters are located in the UK with Cedric Delobelle and Daniel Steel managing business there. Carol Rapp operates an office based in Germany. 
Cedric Delobelle, co-founder All About Games
Rapp has been working in the industry for 20 years. She recently stepped down as International Operational Marketing Director for Asmodee Group. Prior to this she was CEO of Asmodee Germany overseeing its restructuring, rapid growth and the integration of Heidelberger Spielverlag, as well as organizing the Asmodee presence at Essen show for many years. 
Meanwhile, Delobelle has been in the industry for more than ten years with a career spanning everything from translation and community management to international sales, business development and production. Cedric was in charge of international sales at Esdevium (now Asmodee UK) before moving to Fantasy Flight to handle the co-ordination of its sales/publishing in Europe.
For the last two years Cedric has been working as a consultant, using his network of contacts to help games publishers around the world find licensing and production partners. 
Finally, Steel has been part of the board games and tabletop industry for more than 30 years. At the end of 2018 he retired from Asmodee Group where he was Head of European Distribution and one of the Group Executive Committee. Prior to this he developed Esdevium Games in the UK from a small importer to Europe’s number one distributor of games, until its acquisition by Asmodee in 2010.
He was also an investor in and non-executive director of Fantasy Flight Publishing from 2000 to 2014.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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