Miko welcomes Michael Beckett to licensing director role as it eyes accelerated global growth

Miko, a global name in consumer robotics, is positioning itself for growth in the global licensing space with the appointment of Michael Beckett to the role of director of licensing.

Beckett brings with him a wealth of experience in the global licensing space, having worked with a number of leaders in the children’s content and family entertainment space. He will act to strengthen the leadership team at Miko, contributing – as the team puts it – to the future of man-machine interaction.

As the new director of licensing, Beckett will look to develop strong relationships with global content partners.

“Miko is a solid team and is poised to become a major global consumer brand. I am excited and looking forward to contributing to the growth of the organization,” he said.

Miko is on a mission to ‘revolutionise early education’ through innovation and the creation of effective technology. With Beckett spearheading the firm’s licensing and content partner relationships, it believes its global growth will be accelerated by the licensing director’s more than 20 years of experience in the industry.

“Michael coming onboard further reinforces our core team as we continue to build a global deep tech consumer company,” said Sneh R. Vaswani, co-founder and CEO at Miko. “We remain committed to bringing highly differentiated, high-value solutions that go beyond regular products and push the limitations of technology one step at a time.”

The company’s current flagship product, Miko 2 is a playful learning robot that educates, engages and entertains kids. It hosts a robust marketplace for third-party content partners to help create an ever-evolving ecosystem. Launched across the US, UK, India and the UAE with users from more than 90 countries, Miko 2 acts to self-initiate contextual topics with children to enable conversational learning.

Miko 2 today has registered over 80 million interactions.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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