Garfield and Odie mosey into the plush aisles through Dan Dee and ViacomCBS partnership

Garfield is moseying into the plush aisles of retailers across the globe, thanks to a new partnership between Dan Dee International and ViacomCBS Consumer Products.

The new global licensing agreement will see a selection of Garfield and Odie plush products land at retailers worldwide with a range spanning everyday, seasonal, and animatronic plush. On top of this, Dan Dee – and its affilaite, Animal Adventure – will be developing a range of pet products and home decor items, too.

We are thrilled to enter into this partnership and be a key partner with ViacomCBS to bring Garfield into the hands of consumers everywhere,” said Mark Matheny, head of licensing, Dan Dee.

“Garfield is a great fit with the broad capabilities and retailer relationships that Dan Dee has built over many years. We look forward to working closely with the world-class team at ViacomCBS to grow Garfield’s presence at retail in the coming years.”

Dion Vlachos, executive vice president, hardlines and retail, ViacomCBS, added: “Garfield is beloved by so many people around the world. Dan Dee’s dedication to quality and retail expertise is invaluable. They have tapped into the fans’ enthusiasm and created a new range of products that fans will love.” 

Dan Dee’s Garfield products will be available from autumn 2021.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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