ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Garfield is moseying into the plush aisles of retailers across the globe, thanks to a new partnership between Dan Dee International and ViacomCBS Consumer Products.
The new global licensing agreement will see a selection of Garfield and Odie plush products land at retailers worldwide with a range spanning everyday, seasonal, and animatronic plush. On top of this, Dan Dee – and its affilaite, Animal Adventure – will be developing a range of pet products and home decor items, too.
“We are thrilled to enter into this partnership and be a key partner with ViacomCBS to bring Garfield into the hands of consumers everywhere,” said Mark Matheny, head of licensing, Dan Dee.
“Garfield is a great fit with the broad capabilities and retailer relationships that Dan Dee has built over many years. We look forward to working closely with the world-class team at ViacomCBS to grow Garfield’s presence at retail in the coming years.”
Dion Vlachos, executive vice president, hardlines and retail, ViacomCBS, added: “Garfield is beloved by so many people around the world. Dan Dee’s dedication to quality and retail expertise is invaluable. They have tapped into the fans’ enthusiasm and created a new range of products that fans will love.”
Dan Dee’s Garfield products will be available from autumn 2021.
