Epoch making toys launches first Aquabeads loyalty scheme in support of indie retailers

Epoch making toys has launched its first loyalty scheme for its arts and crafts brand, Aquabeads, with a ‘Bonus Beads’ loyalty campaign that will earn customers a free ‘Fantastic Starter Set’ worth £9.99.

The initiative aims to demonstrate the importance of shopping locally, supporting independent retailers, while also recognising the dedication of the brand’s customers and rewarding them for it.

Suzie Howes, marketing manager at EPOCH making toys, commented: “We’re really excited to launch our first ever loyalty programme for Aquabeads and reward customers for their enthusiasm for the brand. Arts and crafts has seen a huge rise in popularity over the past year, offering children hours of fun, a sense of accomplishment and the chance to be creative.

“With lockdown restrictions starting to ease, we hope this scheme will maintain this momentum by encouraging further creativity and ensuring customers get more for their money.”

The initiative will see customers collect a sticker for each £10 spent on Aquabeads products in store. Once the customer has collected three stickers, they can redeem the loyalty card for a free Aquabeads Fantastic Stater Set (£9.99) from their chosen store.

Aquabeads has a variety of new ranges and products launching for 2021. The new Day On The Farm Box launches A/W and brings all your favourite farm animals to life, including horses, sheepdogs, sheep, cows and pigs.

The loyalty scheme launched this week, tying in with shops reopening as part of lockdown restrictions easing, and has no end date.

For details on how retailers can opt-in and for further information, please contact: sales@epochmakingtoys.com, 0208 049 1377

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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