Stateside | Spin Master’s Tech Deck highlights commitment to growing the sport with USA Skateboarding sponsorship

Spin Master has underscored its ‘commitment to growing and celebrating the skateboarding culture’ on an international scale through its latest Tech Deck partnership, taking up official sponsorship of USA Skateboarding, the country’s national governing body for the sport.

The Tech Deck brand is recognised as a global leader in the fingerboard market, creating working replicas of skateboards that fans of the hobby ‘ride’ by mastering tricks and skills with their fingers. The brand has built a loyal following of skilled fingerboarders and collectors in the US.

Tech Deck has now joined forces with USA Skateboarding as the sport prepares to make its debut at the Tokyo 2020 Olympics Games this summer. Tech Deck previously threw its weight behind the National Skateboard Championships here in the UK, where the sport has grown “substantial audience and participant numbers” since the on-set of the pandemic and the inclusion of the sport in the Olympics.

“Tech Deck and USA Skateboarding share a passion for and commitment to growing and celebrating the sport and culture of skateboarding,” said Chris Beardall, Spin Master’s president of toys and chief commercial officer.

“We are thrilled to be starting our sponsorship during such an exciting year as skateboarding debuts at the Olympics and reaches a whole new generation of fans.”

Josh Friedberg, CEO of USA Skateboarding, added: “The heart of skateboarding is fun, and no company embodies that better than Tech Deck. From the day we started our initial discussions, Tech Deck’s commitment to skateboarding culture and their natural fit into our existing initiatives made it clear that we had a great opportunity – we’re incredibly excited to have them as a partner in this historic year for skateboarding.”

Spin Master will be launching official USA Skateboarding Tech Deck fingerboards. With only 10,000 of these exclusive Tech Deck boards being made across three designs, the boards will be given to the USA Skateboarding Team to take to Tokyo in addition to limited quantities that will be available on the USA Skateboarding website and given away on Tech Deck social channels.

The Tech Deck brand will also be celebrating the inaugural year for the sport, activating on the ground in Kasama City, Japan where the US athletes will be stationed just prior to the games.

Later this year, the Tech Deck brand will also be a supporting partner of a skateboarding-focused STEAM curriculum for kids offered through Innoskate – a joint venture between the Smithsonian’s Lemelson Center for the Study of Invention and Innovation and USA Skateboarding.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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