International news | Moose Toys unveils world’s first Moose Imagination Tree at Melbourne’s Monash Children’s Hospital

Moose Toys has unveiled the world’s first Moose Imagination Tree, developed in collaboration with The Walt Disney Company and taking root at Melbourne’s Monash Children’s Hospital in Australia.

Standing at over 16 meters tall, the tree climbs four levels of the Melbourne hospital to provide patients and their families with areas to play and relax. It has been designed to help transform the patients’ hospital experience.

“At Moose Toys, we are deeply entwined with the Monash Children’s Hospital. With over a decade  of partnering together, they have become part of the Moose family,” said Paul Solomon, co-owner of Moose Toys. “After a long journey and much collaboration, we are incredibly excited to finally  reveal The Moose Imagination Tree, a structure that will help cement Monash Children’s Hospital as a world class paediatric hospital.” 

The Moose Imagination Tree has been devised, according to Solomon, ‘to allow kids to be kids no matter what their circumstances’ and to have access to play and the ability to use their imaginations.

“Helping them forget they are in hospital makes it so meaningful,” said Solomon. “We exist to make children superhappy and we believe this spectacular structure will most definitely do this.”

Moose Toys has a long-standing relationship with Monash Children’s Hospital, with its Australian HQ  only a few kilometres down the road. The partnership is designed to ensure that children who  attend the hospital are given the opportunity to play and be kids, regardless of their circumstances. 

As well as the tree, Moose has contributed to many play environments around the hospital including a jungle themed welcome statue at the entrance, safari animals on each level and interactive  bedside units to ensure patients remain connected.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

One Animation expands its digital team with new hires from Hasbro and Amazon

The content creation and licensing studio, One Animation is expanding its digital team with two …