McDonald’s to limit Pokémon toy purchases when Happy Meal promotion lands in the UK next month

The fast food chain, McDonald’s is to impose a restriction on the number of Pokémon toys customers will be able to buy when the cast of the global franchise land in Happy Meals across the UK next month.

An internal memo obtained by Nintendo Life states that customers will be limited to “one additional toy beyond their Happy Meal allocation,” in a move that is thought to be McDonald’s and Pokémon’s strategy in avoiding the chaotic scenes the same promotion caused in the US this year.

It’s not yet confirmed what the included Pokémon gift will be when the promotion kicks off in the UK on May 19th, but the expectation is that – and in alignment with McDonald’s own move to stamp out non-recyclable plastic toys – it will offer the same limited-run Pokémon cards as it did Stateside in February.

The promotion in the US quickly saw scalpers take up supplies of the $2.49 Happy Meals in order to get their hands on the Pokémon cards and sell them for a profit. UK Mcdonald’s restaurants are now being warned ahead of time to place limits on customer spending.

Notably, however, a limit has not yet been put on the number of Happy Meals that can been purchased.

Eurogamer.net recounts reports from the US of Happy Meal food being binned, while large stock boxes of the cards meant for delivery to McDonald’s restaurants mysteriously appeared on eBay.

Pokémon cards have been the focus of a huge resurgence in popularity recently, with credit being aimed at big name YouTubers buying up some of the few remaining unopened boxes of original cards, and generating a spike of interest that raises the prices of these cards even higher.

Sets of the Pokémon cards available in US Happy Meals are currently listed on eBay for hundreds of dollars.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

WildBrain taps Moose Toys as mater toy partner for Strawberry Shortcake revival

WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise …