Spielwarenmesse introduces New Exhibitor Package for industry newcomers hitting the trade fair in 2022

Spielwarenmesse is introducing a New Exhibitor Package to its 2022 Nuremberg toy fair, developed to enable industry newcomers to hit the market when the doors to the in-person event open next February.

It’s part of the declared goal of the trade fair organiser, Spielwarenmesse eG, to allow first time exhibitors the chance to step into the exhibition arena ‘at particularly attractive rates.’

Companies will be given the chance to appear in one of 12 product groups and showcase their new products and innovations to buyers and retailers.

The full-service package includes a completely furnished 9 metre-squared exhibition stand located in the right product group. Meanwhile, special marketing measures, such as listings in the Spielwarenmesse’s print and online media, the New icon to highlight newcomers and intensive visitor advertising, are all designed to maximise exposure for first timers.

Also included in the New Exhibitor Package is the Smart Package for Spielwarenmesse Digital 2022. This allows first-time exhibitors to showcase their products not only at their exhibition stands but also on the new online platform.

Ernst Kick, CEO of Spielwarenmesse eG, said: “We want to help first-time exhibitors be as successful as possible. Our New Exhibitor Package gives them the kind of valuable support they need.”

Manufacturers interested in booking this option can register now at www.spielwarenmesse.de/en/application.

Further information on the New Exhibitor Package, the Terms & Conditions and the registration process can be found online at www.spielwarenmesse.de/en/nep.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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