World Earth Day: Italian firm Mondo Toys introduces new sustainable outdoor lines

The Italian toy maker, Mondo Toys has unveiled its latest advance in the sustainable toy push with the launch of its BioBall and ReNewToys ranges, coinciding with the celebration of World Earth Day today (Thursday, April 22).

In answer to the global impact of plastic pollution – and the increasing levels of plastic pollution within the Mediterranean sea – Mondo has detailed its plans to ‘create lasting change’ by educating children on how to look after the environment through play and the products they engage with.

With its mission in mind, Mondo Toys has unveiled its new BioBall and ReNewToys ranges.

BioBall is marketed as the only ball to be made with a new bio-based formula that replaces 50 per cent of fossil-derived substances with a sustainably sourced plant derivative. The new formula makes the BioBall not only the first ‘green’ ball, but also contributes to improving its flexibility and playability.

Available in many varieties the new BioBall has been certified “OK Bio-Based” by TÜV Austria, the leading European organic certification body that guarantees the high quality of the sustainability of raw materials used.

Meanwhile, ReNewToys, is a new set of beach products (buckets, rakes, spades and more) that has been developed using recycled materials coming from the pre-consumer food chain. Food grade plastics cannot contain dyes or other additives deemed harmful to humans, therefore enhancing the chemical safety of Mondo toys which are often used by toddlers.

“ReNewToys is the ideal choice for playing outdoors and learning to play while taking care of our coastlines,” said the firm via its press release.

Mondo is a multinational group with over 70 years of experience in the toys market, investing heavily in research and development and committing itself proactively to find concrete and useful solutions to substitute plastic materials with environmentally sustainable options.

Both projects represent Mondo’s new corporate policy, which sets serious environmental sustainability goals aimed at reducing waste and reusing it as raw material, as well as improving the energy efficiency and reducing greenhouse gas (GHG) emissions.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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